Web Design and Development
Product Lines, Sales, Featured Items
Despcriptions, Pictures and Optimization
Landing Pages and Categories,
Secured Shopping Cart Software
The market segments you are aiming for will determine the focus of your Web Marketing Plan as well as the emphasis you give to different media. The content and balance of your media mix will vary depending on the demographic you are trying to reach. Primary emphasis should be given to the marketing outlets that seem most natural to the market population you are trying to reach.
See sidebar for more on-site web marketing and off-site web marketing ideas.